Your customers are constantly on their phones. Your message should be too.
Choose the right link for every campaign
All three work the same way — a unique link per contact, tracked automatically. The difference is what happens when they click.
What you can do with Engagement Links
Know who clicked your promotion
Add a Promo Link to your next sale SMS. Instead of just knowing how many people visited your site, you know exactly which contacts clicked — and can follow up only with those who showed interest.
Effortless two-way without a reply number
Use a Reply Link when you don't have a dedicated number. Contacts click to open a web reply form — their message lands in your Inbox, linked to their record, just like a standard SMS reply.
Compliant opt-outs with one tap
A STOP keyword requires the contact to remember the right word. An Opt-Out Link is one tap — lower friction for the contact, higher compliance for you, and zero manual effort on your end.
Resend to non-clickers
Because you can see who clicked and who didn't, you can create a follow-up campaign targeted only at non-clickers — with a different message, a better offer, or a sense of urgency.
Proof of opt-out for compliance
Every Opt-Out Link click is timestamped and stored against the contact's record. Clear audit trail if you're ever asked to demonstrate opt-out compliance.
Track across your whole team
When multiple team members send campaigns, Engagement Link clicks are reported per campaign — so you can see performance across the board, not just your own sends.
Turned on with one toggle
No setup, no developer required. Enable it on any campaign in seconds.
Write your campaign
Create your SMS message as normal on the Send page.
Toggle Engagement Links
Expand the Engagement Links section and enable the link types you want.
Send
Each recipient gets their own unique link — personalised, untransferable, tracked.
View results
Open Campaign Reports to see who clicked, who replied, who opted out — per contact.